Male Breast Cancer Global
In a spirited and highly meaningful leadership meeting, the Male Breast Cancer Global Alliance (MBCGA) formally recognized two distinguished men whose lives and work embody courage, compassion, and action in the cancer survivorship movement: Scott Baker and Dr. Jay Harness.
Hosted by MBCGA President and CEO Cheri Ambrose, the virtual gathering brought together voices from medicine, publishing, advocacy, and survivorship to celebrate the appointments of these two men into key leadership roles. Lennard Goetze moderated the event, while emphasizing a new and growing mission: the launch of a broader movement focused on Male Breast Cancer Rehabilitation and Restorative Care.
Leadership
Appointments Rooted in Service
The meeting opened with Cheri Ambrose announcing that Dr. Harness had been invited to join the MBCGA Medical Advisory Board, an invitation he warmly accepted. His decades of surgical oncology leadership, global reputation, and groundbreaking advocacy for exercise oncology made him an ideal addition to the organization’s expanding medical team.
Soon after, Scott Baker was officially invited to serve as Community Outreach Ambassador, recognizing his tireless grassroots support of patients, survivors, and families navigating the cancer journey. Baker also received notice of a special award to be presented later in the season for his humanitarian volunteerism and bedside advocacy. “These appointments are based on merit, achievements, and proven volunteerism,” Ambrose noted. “We need leaders who understand survivorship not only professionally—but personally.”
Nomination
of 2026 Leaders in Survivorship
Though unable to attend the meeting because of active patient-care responsibilities, Dr. Robert Bard was repeatedly acknowledged as the principal force behind the nomination of both honorees. Even in his absence, his presence was strongly felt throughout the discussion, as speakers referenced his judgment, leadership, and unwavering commitment to advancing survivorship through meaningful action. Those who know Bard understand that he does not offer endorsements casually. When he supports an individual for leadership, it is rooted in observed merit, measurable contribution, and a genuine belief that the person can elevate the mission.
Lennard Goetze explained that Bard “hands down” championed the appointment of Dr. Jay Harness to the Medical Advisory Board. Bard recognized in Dr. Harness not only an accomplished surgeon and respected international authority, but also a physician who has continued to serve long after retirement through education, mentorship, and public advocacy. In particular, Bard admired Harness’s tireless promotion of exercise oncology—a field transforming how clinicians view movement, strength, and rehabilitation during the cancer journey. To Bard, this was not simply a wellness topic; it was an essential component of modern survivorship medicine.At the same time, Bard strongly supported the induction of Scott Baker into a leadership role in community outreach. Baker’s value, in Bard’s eyes, comes from something no credential alone can provide: lived experience forged through repeated battles with cancer. Bard has long respected survivors who turn pain into purpose, and Baker’s willingness to guide others, encourage patients, and stand beside those in fear represented exactly the kind of servant leadership the organization seeks. His compassion is practical, credible, and deeply human.
Together, these nominations reveal Bard’s broader philosophy of care. He believes the future of oncology must go beyond removing tumors or completing treatment protocols. True victory includes helping patients reclaim strength, dignity, confidence, mobility, emotional stability, and hope. In Dr. Harness, Bard saw the science and strategy of survivorship. In Scott Baker, he saw the heart and humanity of survivorship. By advancing both men, Bard effectively endorsed a new model of cancer leadership—one where medicine and mentorship stand side by side, and where quality of life is recognized as the next frontier of healing.
Exercise Oncology
Takes Center Stage
One of the most compelling and forward-looking themes of the meeting was the rising importance of exercise oncology—a rapidly expanding discipline grounded in scientific evidence that uses movement, resistance training, cardiovascular conditioning, and guided physical activity to improve outcomes for people living with and recovering from cancer. What was once dismissed as a secondary lifestyle suggestion is now being recognized as an essential pillar of supportive cancer care. Throughout the discussion, participants made it clear that survivorship cannot be fully addressed without confronting the physical decline, fatigue, weakness, emotional strain, and loss of function that so often follow diagnosis and treatment.
At the center of this conversation was Dr. Jay Harness, who spoke with conviction about more than thirty years of accumulating research demonstrating that exercise can positively influence clinical outcomes across multiple cancer populations. His remarks reflected both scientific authority and practical wisdom. He emphasized that the data are no longer speculative or fringe. Study after study has shown that properly guided exercise can improve stamina, preserve lean muscle mass, reduce treatment-related fatigue, enhance emotional well-being, support metabolic health, and help many patients tolerate therapies more effectively. “Exercise is medicine,” he stated. That phrase became one of the defining messages of the meeting. Dr. Harness explained that movement creates a cascade of beneficial physiologic responses throughout the body. Exercise can stimulate immune surveillance, improve circulation, enhance oxygen delivery to tissues, and support glucose regulation and insulin sensitivity. It can help counter the deconditioning that often accompanies chemotherapy, radiation, surgery, hormonal therapy, or prolonged inactivity. In many ways, it represents a therapeutic intervention hiding in plain sight.He further noted that the benefits are not only muscular or cardiovascular. Physical activity activates powerful neurochemical responses that can directly influence morale and mental health. Endorphins, dopamine, serotonin, and other so-called “happy hormones” can elevate mood, reduce anxiety, and restore a sense of motivation at a time when many survivors feel emotionally depleted. Yet Dr. Harness stressed that these feel-good effects are only one part of a much larger biological story. Exercise also impacts inflammatory pathways, cellular signaling systems, mitochondrial efficiency, and other mechanisms linked to healing, resilience, and recovery.
As founder of Cancer Fitness, Dr. Harness has become an influential voice helping patients, clinicians, and advocacy groups rethink what rehabilitation can look like after cancer. His mission is not simply to encourage people to move more—it is to help integrate structured, intelligent movement into the cancer care continuum itself.The meeting made one point unmistakably clear: exercise is no longer an optional side note in survivorship. It is becoming a frontline strategy for restoring strength, confidence, independence, and quality of life.
Scott
Baker: Survivor Wisdom with Real-World Truth
If Dr. Harness represented the scientific case for survivorship movement, Scott Baker represented the human case. A four-time cancer survivor, Baker spoke candidly about the emotional barriers many men face when illness strips away independence.
“There’s nothing wrong with asking for help,” he said. “It doesn’t make you weak.” He noted that many men avoid support groups, rehab programs, and public discussion because they wrongly associate vulnerability with weakness. Yet his own journey taught him that healing begins when pride ends.
One of the most memorable lines of the meeting came when Baker said: “It’s hard to be macho when you’re walking around in a backless hospital gown.” The comment brought laughter—but also truth. Cancer humbles everyone. Baker’s honesty and humor illustrated exactly why MBCGA leaders saw him as a model spokesperson for men who need permission to seek support.
Challenging
Bias Around Male Breast Cancer
Another major topic was the ongoing stigma surrounding male breast cancer itself. Goetze emphasized that male breast cancer remains underdiagnosed partly because many men do not want to acknowledge symptoms, undergo screening, or publicly discuss a disease culturally labeled as female.
“Stop the bias” has become a rallying message for MBCGA. The organization believes earlier detection, public education, and open conversations can save lives. Baker and Harness were praised as the kind of visible male leaders who can help dismantle silence and embarrassment.
A
New Movement: Rehabilitation and Restoration
Goetze also introduced a new strategic segment under the MBCGA umbrella: Male Breast Cancer Rehab and Restorative Movement. This initiative promotes a broader understanding of survivorship—not merely living after treatment, but living well after treatment. That means attention to:
- strength rebuilding
- fatigue recovery
- emotional resilience
- body confidence
- hormonal health
- social connection
- exercise programming
- return to purpose and identity
As Ambrose said during the discussion, many survivors are searching for “some sense of normal”—even if it becomes a “new normal.”
A
Global Future
Dr. Harness also accepted an invitation to speak at the MBCGA Global Medical Summit this October, further strengthening ties between the alliance and the worldwide exercise oncology movement. Participants discussed future podcasts, publishing collaborations, firefighter outreach programs, advocacy campaigns, and cross-promotional education that can bring survivorship tools to more people internationally.
Conclusion
This was more than an appointment meeting—it was a declaration of direction. By inducting Scott Baker and Dr. Jay Harness into leadership, the Male Breast Cancer Global Alliance signaled that the future of cancer advocacy must include not only awareness and treatment—but rehabilitation, exercise, emotional healing, and restored quality of life. Two men were honored. But countless survivors stand to benefit.























