MEDICAL DIAGNOSTIC TRAILBLAZER IS THE NEXT MUSCLE IN MALE BREAST CANCER ADVOCACY
Dr. Bard’s new role is not merely ceremonial—it marks the official launch of a clinical diagnostics branch within MBCGA. This division aims to centralize diagnostic expertise, standardize early detection methods, and serve as an educational hub for medical professionals worldwide. For MBCGA co-founder Cheri Ambrose, the appointment represents “the highest task”—entrusting a leader who can connect radiologists, oncologists, and integrative medicine experts in a cause that has lacked unified attention for too long.
FROM ADVOCACY TO ACTION: A RETROSPECTIVE
“Dr. Bard has always been a driving force behind male breast cancer
advocacy,” said Ambrose. “But this is the first time we’ve had the opportunity
to make a tangible, global impact together. His networks and experience make
him the perfect figure to lead this mission.”
Currently a fellow of both the American Society for Lasers in Medicine and
Surgery and the American Institute of Ultrasound in Medicine, Dr. Bard also
serves in advisory roles for several national organizations including the ‘Are
You Dense?’ Foundation, F.A.C.E.S. (National Firefighters Against Cancers &
Exposures), the Women’s Health Collaborative, and the American Breast Cancer
Foundation. His involvement extends to the Executive Board of the New York
Arthritis Foundation and leadership in the
Beyond his clinical practice in
Dr. Bard’s vision is deeply international. With past speaking engagements in
WHERE IT ALL STARTED (archive news) By: IPHA News Editor FOR IMMEDIATE RELEASE April 30, 2019 | Brooklyn, NY FDNY Retired Members Association Champions Cancer Awareness for First Responders In a powerful and emotional gathering focused on post-9/11 health challenges, the Retired Members Association of the FDNY (RMA) hosted a compelling cancer awareness event, drawing a packed audience of career firefighters and medical advocates. This initiative marked the official launch of the First Responders Cancer Resource Team, an RMA-driven effort committed to confronting the silent epidemic of cancer among first responders. The program spotlighted critical topics such as early detection, preventive strategies, and the life-saving importance of seeking a second medical opinion. Underscoring the urgency of the message, Dr. Robert Bard, leading oncological imaging specialist and head clinical advisor for the initiative, made a surprise appearance. In his address, Dr. Bard emphasized the long-term health repercussions faced by 9/11 first responders and reaffirmed his support for the RMA’s proactive health directive. One of the event’s most stirring moments came from Ms. Cheri Ambrose, dedicated NYCRA First Responder volunteer and president of the Male Breast Cancer Global Alliance. A tireless public advocate for cancer education, Ms. Ambrose passionately addressed what she calls the “invisible barrier” in public health: denial. “Denial is the deadliest delay,” she stated, urging the audience to take charge of their health. She proudly embraced her role in inspiring the urgent tone behind the group’s rallying cry: “Get Checked Now!” This landmark event underscored the RMA’s unwavering commitment to protecting those who once protected us, by fostering education, dialogue, and timely intervention in the fight against occupational cancers. (See complete article + also see PR NEWSWIRE for complete press release). |
Looking ahead, Dr. Bard envisions MBCGA-certified scanning centers across the
“This initiative is scalable,” Bard said. “We’re working to create educational packages that allow other institutions to replicate our diagnostic model. Our goal is not just to treat, but to teach—because awareness is as powerful as any treatment.”
Dr. Bard’s new appointment marks a significant moment in the journey of male breast cancer awareness. His deep ties in both the clinical and advocacy communities promise to reshape the diagnostic landscape for men at risk. Together with MBCGA, Dr. Bard is setting a new global standard—one where no one is left unseen, unheard, or undiagnosed.
For more information about the MALE BREAST CANCER GLOBAL ALLIANCE PREDISPOSITION TESTING PROGRAM, contact us at: www.mbcglobalalliance.org or contact our hotline at: 516.522-0777
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FOR IMMEDIATE RELEASE
Lennard Goetze Appointed National Cancer Community Outreach Director
May 5, 2025 – The Male Breast Cancer Global Alliance (MBCGA) proudly announces the appointment of Lennard Goetze as its new National Cancer Community Outreach Director. A veteran in executive fundraising, strategic partnerships, and public advocacy, Mr. Goetze brings more than 30 years of distinguished leadership to this growing mission.
Lennard's impressive career includes pivotal roles in nationwide cancer initiatives, including the Leukemia & Lymphoma Society, the 9/11 CancerScan Project, Firefighters Against Cancer Exposures, LI2DAY, the Are You Dense? Foundation and the New York Cancer Resource Alliance. His passion for advocacy is matched by a track record of building cross-sector alliances and mobilizing influential networks.
Leading MBCGA’s Vision for 2025 and Beyond: “Lennard’s work has always inspired me,” says Cheri Ambrose, President and CEO of MBCGA. “Our 2025 leadership team is a dynamic force of professionals and visionaries, and having Lennard on board marks a bold step forward. His ability to unite thought leaders and champion cause-driven action will bring fresh momentum to our mission.”
A Legacy of Networking and Action: Renowned for his expertise in alliance-building, Mr. Goetze has dedicated much of his career to connecting professionals across industries. His early outreach efforts in 2001 focused on supporting firefighters affected by post-9/11 toxic exposures—an experience that helped cement his lifelong commitment to cancer awareness and prevention. His mastery of modern communication platforms, including LinkedIn, has furthered his reputation as a sought-after connector and advocate in the cancer care community.
Fueling MBCGA’s 2025 Expansion- In his new role, Lennard is tasked with spearheading MBCGA’s next phase of growth, including strategic development of educational programs, publishing initiatives, research partnerships, and outreach alliances.
He joins forces with internationally acclaimed imaging expert Dr. Robert L. Bard, who recently unveiled a 10-year retrospective of his groundbreaking work in rare cancer diagnostics using advanced ultrasound technologies (TheCancerDetective.org). Lennard Goetze’s appointment also strengthens collaboration with MBCGA’s Cancer Advisory Committee, which includes some of the top distinguished professionals in cancer care.
The complete list of cancer advisors is available at www.mbcglobalalliance.org.
A Global Call to Action - As MBCGA enters a transformative era, its mission expands beyond borders. With Lennard leading outreach initiatives and a coalition of respected medical leaders driving research and education, the organization is launching a series of international collaborations to elevate male breast cancer awareness on a global stage. Central to this effort is a renewed focus on leveraging social media platforms and digital networks to break the silence, dispel the stigma, and engage the public with facts, faces, and survivor stories. MBCGA’s 2025 campaign underscores a clear message: male breast cancer is real, it is urgent, and together—with visibility and voices—we will bring change.
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THIS MESSAGE IS BROUGHT TO YOU BY THE MALE BREAST CANCER GLOBAL
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The first official newsletter from the Male Breast Cancer Global Alliance, launched in proud partnership with AngioMedical Media and the Integrative Cancer Resource Society. Rooted in the belief that education is power, UNCOVERED delivers essential news, scientific updates, and survivor stories to inform and inspire. Each issue is packed with the latest in male breast cancer research, treatment innovations, and advocacy efforts from around the globe. Whether you're a patient, caregiver, or medical professional, UNCOVERED is your trusted source for facts and forward-thinking perspectives. Join us in uncovering the truth—and empowering lives through knowledge. (visit our regularly updated Newsletter)
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The INTEGRATIVE CANCER RESOURCE SOCIETY is a self-funded (Linkedin Based) independent volunteer group of non-profit foundations/charities, researchers, educators, community leaders and survivors. Under the spirit of collaboration and partnership, we are joined to bring a new level of support to cancer patients, survivors and all those seeking current information about cancer care. We form a unique network of support for one another- while driven to help those who need additional resources, technical updates or empowerment on the road to recovery. ICRS uses the power of the "interweb" to reach a global audience and a network of resources beyond our local borders. We have engaged some of the most impressive minds, perspectives and resources and enjoyed the exchange of vital information that is useful to all. Thanks in part to digital collaboration, these "foreign" connections have always been a part of our cancer crusade, now joining us in what we call "BORDERLESS MEDICINE".
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