Wednesday, December 24, 2025

Speaker 1: Dr Jose Pablo Leone- MBCGA 2025 Health Summit (October 24-26)


Redefining Endocrine Therapy for Men: Inside Dr. Jose Pablo Leone’s ETHAN Trial

For decades, the treatment of male breast cancer has remained largely unchanged—quietly borrowing from protocols designed for women while rarely being questioned, tested, or refined for men themselves. At the Dana-Farber Cancer Institute, Dr. Jose Pablo Leone has spent much of his career confronting this imbalance. Through the ETHAN clinical trial, now actively underway at Dana-Farber and collaborating academic centers, he is leading one of the most consequential efforts to modernize endocrine therapy for men with breast cancer—not through extrapolation or assumption, but through direct, carefully designed clinical investigation.

Dr. Leone’s work sits at the intersection of clinical urgency and scientific discipline. Male breast cancer is rare, accounting for a small fraction of overall breast cancer diagnoses, yet rarity has come at a cost. While endocrine therapies for women have advanced rapidly—incorporating aromatase inhibitors, ovarian suppression strategies, and targeted agents such as CDK4/6 inhibitors—men have remained tethered to tamoxifen, a drug that has served as the default standard for decades.

“We’re still treating men the way we did 30 or 40 years ago,” Dr. Leone has observed. “Not because it’s the best option, but because we’ve never definitively tested anything else.”

That gap is precisely why ETHAN exists.


Why ETHAN Had to Be Built

Hormone receptor–positive disease represents approximately 90–95% of male breast cancer cases in the United States. In women, this subtype has been the focus of relentless innovation. Large trials reshaped care by demonstrating that aromatase inhibitors—alone or combined with ovarian suppression—could outperform tamoxifen in key settings. More recently, CDK4/6 inhibitors such as abemaciclib and ribociclib have extended disease-free survival even further.

For men, however, these advances created an uncomfortable paradox: better therapies exist, but clinicians lack the evidence to confidently apply them. “We’re stuck,” Dr. Leone explains, “because without male-specific data, every decision feels like a leap of faith.”

ETHAN was designed to replace that uncertainty with clarity.


A Trial That Watches Tumors Respond in Real Time


Rather than attempting to replicate massive, multi-thousand-patient trials—an unrealistic goal in a rare cancer—ETHAN uses a powerful alternative approach: a pre-surgical “window of opportunity” design.

Men with newly diagnosed, operable, ER/PR-positive, HER2-negative breast cancer are enrolled before any treatment begins. Participants are randomized to one of three initial endocrine strategies: tamoxifen alone, an aromatase inhibitor alone, or an aromatase inhibitor combined with gonadotropin-releasing hormone (GnRH) suppression. After just three weeks of therapy, a research biopsy is performed.

“The advantage of this design,” Dr. Leone explains, “is that we don’t have to guess. We can actually see what the tumor is doing.”

Following this window phase, patients continue endocrine therapy—with or without the addition of the CDK4/6 inhibitor abemaciclib—before proceeding to surgery. This two-by-two structure allows the study to answer several critical questions simultaneously: which endocrine backbone works best, whether CDK4/6 inhibition adds benefit, and which combinations make the most sense for men.


Measuring What Matters Most

ETHAN’s dual primary endpoints reflect its dual mission. The first is reduction in Ki-67, a marker of tumor proliferation, measured between diagnosis and the research biopsy. The second is the Residual Cancer Burden (RCB) index, assessed at surgery to quantify how much tumor remains after treatment.

“These aren’t redundant measures,” Dr. Leone emphasizes. “They tell us different things at different moments.”

Ki-67 captures early biological response—how aggressively the cancer slows when therapy begins. RCB reflects cumulative effect, translating treatment response into surgical reality.

Secondary endpoints broaden the lens further. Hormone levels, including estradiol and testosterone, are tracked to understand how each therapy reshapes male physiology. Safety, feasibility, and quality of life are monitored throughout, recognizing that effectiveness without tolerability is not a true solution.


A Translational Engine, Not Just a Clinical Trial

ETHAN is also notable for its depth of biological exploration. Tissue from diagnostic biopsies, window biopsies, and surgical specimens is collected alongside serial blood samples. Through collaborations with national research leaders, the study examines tumor genomics, germline mutations, circulating tumor DNA, and mechanisms of tumor cell death.

One focus is apoptosis—the programmed death of cancer cells—which may differ among CDK4/6 inhibitors. “There’s a hypothesis that abemaciclib may induce more tumor cell death than other agents,” Dr. Leone notes. “Believe it or not, this hasn’t been definitively studied even in women.”

The trial also seeks to identify endocrine response signatures—genetic patterns that predict which tumors will respond best to specific therapies. While women benefit from tools like Oncotype DX, no equivalent exists for men. ETHAN aims to change that.

“This is about understanding why endocrine therapy works beautifully in some men and not in others,” Dr. Leone says. “Once we understand that, everything changes.”


The Human Cost of Having Only One Option

Beyond efficacy, ETHAN confronts a hard truth: men often struggle to complete endocrine therapy. European studies suggest that only 40–50% of men finish five years of tamoxifen, compared with roughly 70% of women completing endocrine therapy overall.

Tamoxifen’s side-effect profile can be particularly challenging for men, including elevated blood-clot risk, sexual dysfunction, fatigue, and muscle pain. “If you only have one option,” Dr. Leone explains, “and that option causes significant side effects, the likelihood of stopping early is high.”

Aromatase inhibitors offer a different experience for men. With testosterone levels preserved, risks such as osteoporosis are minimal, and hot flashes are uncommon. “Even if these drugs work equally well,” he adds, “having another option is a huge win—for adherence, for quality of life, and for peace of mind.”

ETHAN allows clinicians to observe not only tumor response, but how men tolerate each approach—information that directly informs post-surgical treatment decisions.


Momentum, Collaboration, and Urgency

Enrollment in ETHAN is ongoing across major academic centers in the United States, with additional sites opening to expand geographic access. Progress has been steady, though slower than initially hoped—a reality Dr. Leone acknowledges candidly.

“This is still a success,” he says. “Eighteen men enrolled in a male-specific breast cancer trial is not trivial. But the community needs answers, and we want to get there as fast as possible.”

The trial’s momentum reflects extraordinary collaboration among academic institutions, patient advocates, and national organizations. Support from the male breast cancer advocacy community has been instrumental in expanding access and awareness.

“This work doesn’t happen in isolation,” Dr. Leone emphasizes. “It happens because patients, advocates, and researchers align around a shared goal.”


A Turning Point in Male Breast Cancer Care

ETHAN is not simply a study of drugs—it is a statement. It challenges the notion that men must accept hand-me-down standards of care. It insists that evidence matters, even in rare diseases. And it demonstrates that with thoughtful design, small trials can answer big questions.

“If all we learn is that these therapies work just as well as tamoxifen,” Dr. Jose Pablo Leone reflects, “that alone changes everything.”

For men facing a diagnosis that has long lived in the shadows of breast cancer research, ETHAN represents something profoundly overdue: clarity, choice, and progress grounded in evidence rather than assumption.


Tuesday, December 2, 2025

The Silent Statistics: "What is the Right Age for Breast Cancer?"


How the MBCGA is Rewriting the Truth    about MALE BREAST CANCER

A Visionary Leader Challenges a Broken Narrative

For more than a decade, the Male Breast Cancer Global Alliance (MBCGA) has stood as one of the world’s strongest voices for men with breast cancer. At its helm is founder Cheri Ambrose, a relentless advocate determined to dismantle misconceptions, uplift survivors, advance research, and force the global medical community to face an uncomfortable truth: male breast cancer does not belong to any one age group—it happens to men of all ages.

This message is not merely a statistic for Ambrose; it is the heart of her mission. For years, she has collected stories, data, and images from men around the world—many diagnosed decades younger than the age ranges cited on major medical websites. As she explains, the public narrative is dangerously incomplete.

“The statistics… show that breast cancer in men is usually detected between ages 60 and 70,” she said. “But what they’re missing is that younger men are being diagnosed too.” 

In her latest project with the MBCGA, Ambrose has launched a sweeping awareness initiative using portraits of male survivors displaying their ages at diagnosis—powerful visual testimony revealing that the disease is striking far earlier, far more often, and for far more reasons than widely believed.


A Project Born From Urgency—and Truth

Ambrose’s project began with a simple question: How many men were diagnosed under the age of 60? She already knew several—but when she publicly asked for submissions, the response was overwhelming.

“I felt it was important to highlight the younger ages of the men that are being diagnosed,” she explained. “The numbers show their age at diagnosis because there’s a lot being said about younger women being diagnosed these days. What they’re missing is that cancer is hitting younger individuals, not just women.” 

Her own database, spanning 15 years, places the average age of diagnosis between 35 and 50—far younger than the public assumes. These men represent a spectrum of backgrounds, geographies, lifestyles, and professions. Their one shared thread: none of them saw it coming.

This is exactly why Ambrose created the photo series. She wanted the world to see what the data hides: a 35-year-old with breast cancer. A 40-year-old. A 47-year-old. A Marine. A railroad worker. A firefighter. A father. A son. A man who never thought breast cancer was even biologically possible.


Predisposition, Environment, and Exposure: Why These Cases Matter

When asked what might explain the rising number of younger male diagnoses, Ambrose does not claim certainty—but she speaks from years of listening, observing patterns, and studying survivor histories.


Her perspective is both grounded and expansive:

“I think there’s genetics that are unchecked—people aren’t getting genetic testing,” she said. “Because of the environment and all the pollutants in the air… and the additives in food… it’s all affecting people and disrupting them internally. I think that’s what’s causing these cancers.” 

She also recognizes that occupational exposures play a critical and under-investigated role:
• Railroad workers
• Military veterans exposed to toxic environments such as Camp Lejeune
• Firefighters facing carcinogens on every call
• Industrial workers inhaling airborne toxins
• First responders surrounded by burn-off chemicals

“We’ve got younger men becoming firefighters, and they’re faced daily with toxins burning around them,” she explained. “Even though they’re masked up… when they take that mask off, those toxins are flying around in the air. I think that’s causing some of the issues.” 

Ambrose’s insights point toward something the world of oncology is only beginning to confront: male breast cancer is a multifactorial disease driven by predisposition, exposures, environment, culture, and silence.


The Culture of Silence: A Generational Blind Spot

Perhaps the most tragic barrier is cultural. Men are conditioned to “tough it out,” ignore lumps, and assume chest changes are harmless. Ambrose describes the generational silence that still persists: “Years ago, when people had cancer, it was hush-hush. No one talked about it… And unfortunately, that carries on today in the male population. They’re told to be strong and not show weakness, and therefore they dismiss a lot of things.” 

Even more devastating is the familial blind spot: “With breast cancer, the mindset has always been: women. People worry about their daughters. There has never been a focus on worrying about your children—including your sons.” 

This leads countless men to discover lumps months or years later—sometimes too late.


A Visionary Crusader for Global Change

Cheri Ambrose stands at a pivotal moment in the evolution of breast cancer advocacy. Her conviction is reshaping international understanding. Her work unearths overlooked truths and elevates the stories of men who were never supposed to have this disease. Her goal is not modest—it is cultural transformation. She wants: 

 A new public narrative that includes men in screening conversations
 Research agendas that investigate environmental and occupational triggers
 Genetic testing protocols that consider sons as well as daughters
 Earlier detection through awareness, not stigma
 A global voice powerful enough to break 100 years of medical oversight

This project—using visual storytelling to expose the real ages of diagnosis—is just one chapter in her movement. But it is bold, disruptive, and deeply human.


Conclusion: Rewriting the Future of Male Breast Cancer

The MBCGA’s new initiative is more than an awareness campaign—it is a recalibration of truth. It is a call to the scientific community, to public health leaders, and to families to re-examine everything they think they know about breast cancer.

Cheri Ambrose’s message is profoundly clear: "Male breast cancer does not discriminate by age. It can happen to anyone, anywhere, for reasons far more complex than genetics alone."

Through vision, courage, and relentless advocacy, she is pushing the world toward a future where men are not invisible, where exposures are investigated, where genetics are better understood, and where early detection is a universal expectation—not a miracle.

This project marks a turning point. And Cheri Ambrose, once again, stands at the front of the movement—lifting the voices of men who for far too long had none.



 PART 2

A Clinical Perspective on Ageism, Bias and the Urgency of Getting Checked
By: Dr. Robert Bard

Cheri Ambrose’s groundbreaking project shines a long-overdue light on a truth the medical community can no longer afford to overlook: male breast cancer affects men of every age, every background, and every corner of the world. As a clinician who has evaluated thousands of patients and followed countless survivors over decades, I applaud this initiative for cutting through one of the most harmful misconceptions in cancer care—age bias.

For too long, public and even clinical narratives have suggested that breast cancer in men occurs “later in life,” most often between ages 60 and 70. This oversimplification has created a quiet but dangerous ripple effect: younger men have been conditioned to believe they are not at risk. Many dismiss early symptoms. Many assume a lump is an injury from sports or work. And many delay getting evaluated until the disease has advanced.

Cheri Ambrose’s work corrects the record with powerful evidence. Her database of male survivors, spanning 44 countries—including the United States, Canada, the United Kingdom, South Africa, Australia, India, Brazil, Germany, and beyond—proves that this disease respects no borders and no birthdays. Men diagnosed in their 30s, 40s, and 50s are not rare exceptions; they are a visible, measurable part of the global breast cancer community.

This is why Ambrose’s collection of survivor portraits is so essential: it dismantles the old narrative and replaces it with a truthful, human one. Each face, each number, each story becomes its own diagnostic alert—reminding us that cancer does not read statistics before it chooses a host.

From my perspective, the most important clinical takeaway is simple:
Getting checked is—and always will be—the most powerful tool for early detection and prevention. Age should never determine whether someone “qualifies” to seek medical evaluation. Symptoms should never be ignored because a patient feels “too young.” And no man should assume immunity based on a statistic that never reflected real-world cases to begin with.

What Cheri has illuminated is not only a global problem—it is a global responsibility. When men from dozens of countries present with the same diagnosis at younger ages, we must confront the broader conversation: environmental exposures, occupational toxins, and familial predispositions intersect in ways we do not yet fully understand. The data Ambrose has curated invites and demands deeper scientific inquiry.

I commend this project for elevating men’s voices, challenging outdated assumptions, and giving the world an accurate, unfiltered view of male breast cancer. It is visionary work, and it represents the future of cancer advocacy: informed, inclusive, international, and unafraid to confront the truths that save lives.

The call to action is clear—if you feel something, check it. If you’re unsure, get evaluated. And regardless of age, always take your health seriously.

Inside the Resounding Success of the 2025 MBCGA Medical Summit (DRAFT ONLY)

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